Adobe Summit 2024 | Adobe Campaign Session - How T-Mobile Delivers Contextual Experiences at Scale

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Summit 2024 Registration URL: https://summit.adobe.com

Session: How T-Mobile Delivers Contextual Experiences at Scale

Delivering contextual experiences throughout the customer journey is a challenge for most brands with fragmented and legacy systems combined with customers who can engage with a brand however and whenever they want. Discover how T-Mobile is transforming the customer journey using Adobe Real-Time CDP, Journey Optimizer, and Adobe Campaign v8 to drive innovation, transparency, and better contextualized experiences by making data actionable at scale.

In this session, learn how to:

• Improve decisioning to optimize messaging
• Automate outbound campaigns and journeys for marketing efficiency and enforce brand authenticity
• Transform the ways of work to support customer-centricity

Session Schedule

Thursday, Mar 28 | 1:00 PM - 2:00 PM PDT

Speaker(s)

• Abhijit Ghosh, Adobe
• Tadeu Banzato, Sr. Product Manager, T-Mobile

Q&A

Please use this thread to ask questions related to this session.