🗣️ [Mentor Pratheep Arun Raj] 🌟 Adobe Target Community Mentorship Program 2024 🌟

[Amelia_Waliany]

Hello Team,

Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Arun (aka @PratheepArunRaj), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for the Adobe Target Business Practitioner Master Certification (Exam ID: AD0-E407), through to the end of the program. 

A little bit about your Adobe Target Community Mentor, Arun:

Enterprise Architect (NextRow Digital) with 12+ years of experience in MIS, Analytics, Personalization and Customer Data Platform | Brand Ambassador, User Group Leader, Community Advisor in Adobe | Founder and Author of Terryn Winter Analytics (Blog Portal) | Holder of 8 Adobe Certifications across Adobe Analytics, Adobe Target, and Adobe Audience Manager.

Aspirants mapped to Mentor, Arun ( @PratheepArunRaj

1. mahimitra98
2. ajitsa
3. Akanksha Singh
4. MaheshSrini
5. prads
6. Sathya_Murugaiyan
7. Swatidubey
8. viveksachdeva

How to participate 

1. Aspirants’ goal is to clear their Adobe Target Certification during the duration of the program: April 29th, 2024 – June 2nd, 2024.
2. Aspirants: Post your Questions in this thread to connect with Mentor, Arun (@PratheepArunRaj), and your fellow Aspirant peers.  *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! 

Suggested Next Steps for Aspirants:

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
• "Like" this thread to confirm your participation in the program
• Introduce yourself to Pratheep and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Target  
• Post your Questions to this thread as you begin learning more about the Adobe Target Business Practitioner Master Certification (Exam ID: AD0-E407)
• Test your Target knowledge by browsing through the Adobe Target Community Questions and taking your best shot at answering some Qs!
• Remember that every post / like / comment you make in your contextual thread and in the Target Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links 

• Program Link
• Certifications Link

We're wishing you all the best as you embark on this learning journey!

Cheers, 

Amelia 

[MahimitraCh1]

Hello All,

This is Mahimitra from Nextrow digital, Chicago. I have over 4.5years of experience in digital analytics involving Adobe analytics and Target. Nice to meet you all.

[PratheepArunRaj]

Nice to meet you @MahimitraCh1 ! Let's work together during the upcoming weeks.

[pradnya_balvir]

Hi Everyone,

I am Pradnya. I have 15 years of experience in digital analytics. Worked on multiple analytics tools: Adobe Analytics, Google Analytics, WebTrends.

I am in Juniper Networks from last 7 years. Was handling and leading Analytics team till 2021. Now leading Target and working on optimisation and personalization of website.

Looking forward to connect with you all!

[PratheepArunRaj]

Nice to meet you @pradnya_balvir ! Let's work together during the upcoming weeks.

[viveksachdeva]

Hello everyone,

My name is Vivek and I am currently working in Singapore.

I have been working with Adobe Marketing Cloud for over 10 years, most of which has been on Adobe Experience Manager. I have worked on projects implementing Adobe Analytics, Adobe Target, Adobe Audience Manager and Adobe Campaign.

Most of the work that I have done on Adobe Target has been for web based applications. Eager to learn more about the product, meet all the champions and get certified.

Cheers!!

[PratheepArunRaj]

Nice to meet you @viveksachdeva ! Let's work together during the upcoming weeks.

[PratheepArunRaj]

Hello mahimitra98, ajitsa, Akanksha Singh, MaheshSrini, prads, Sathya_Murugaiyan, Swatidubey, viveksachdeva!

Nice to meet you all. I understand that most of them already have strong experience with Adobe Target, therefore let's move straight into the certification. Our focus for the next few weeks will be on certification topics linked to the product, rather than the product by itself. For a quick reference I am posting the topics here.

Section 1: Adobe Target fundamentals (13%)

• Identify the appropriate Adobe Target usage for a given scenario
• Explain the fundamental technologies of an Adobe Target implementation

Section 2: Integrating with Adobe Target (18%)

• Apply the process to integrate Adobe Target with Adobe Analytics (A4T)
• Apply the process to integrate Adobe Target to Adobe Experience Manager
• Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions
• Describe the integration with Adobe Experience Cloud Audiences

Section 3: Adobe Target administration and governance (6%)

• Define an ongoing Adobe Target implementation strategy and system governance
• Apply the process and best practices to manage users
• Describe the administration aspects of the implementation setup

Section 4: Adobe Target and supported touch points (6%)

• Describe client-side delivery implementation
• Describe server-side delivery implementation
• Describe implementation requirements for mobile, email targeting, and APIs

Section 5: Leverage Adobe Target recommendations (11%)

• Demonstrate an understanding of recommendations, catalogs, and criteria
• Apply the process to configure Target recommendations

Section 6: Architect, design and implement Adobe Target (18%)

• Select the correct Target Request implementation (Global, Order Confirm, Hybrid)
  Evaluate and design an Adobe Target implementation
• Describe the implementation of Adobe Target in Native Mobile Apps

Section 7: Troubleshooting (28%)

• Troubleshoot mbox errors
• Troubleshoot Target Request and Response errors
• Troubleshoot activity setup errors
• Understand integration errors
• Troubleshoot Adobe Target Recommendations Errors

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

[pradnya_balvir]

Thanks @PratheepArunRaj for sharing the information. Its helpful.

[PratheepArunRaj]

Hello mahimitra98, ajitsa, Akanksha Singh, MaheshSrini, prads, Sathya_Murugaiyan, Swatidubey, viveksachdeva!

Here are the topics to cover for Section 01 (Module 01).

• Target Activity Types
• Multivariate Test Overview
• at.js functions
• Visitor profiles.

Go through the attachment and all the links referenced in the attachment. Post your questions and queries to start the engagement.

Aside, let's have a QUIZ every Sunday/Monday to evaluate the preparation.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

[PratheepArunRaj]

QUIZ - Week 01: For manual A/B Testing, increasing the Baseline Conversion Rate (Control Offer) can result in any of the below?

A. Decreased days to complete the test and decreased Sample Size per Offer (# of visitors).

B. Decreased days to complete the test and increased Sample Size per Offer (# of visitors).

C. Increased days to complete the test and increased Sample Size per Offer (# of visitors).

D. Increased days to complete the test and decreased Sample Size per Offer (# of visitors).

PS: Note that Sample Size Calculator is pretty important topic to cover in Target Fundamentals. mahimitra98, ajitsa, Akanksha Singh, MaheshSrini, prads, Sathya_Murugaiyan, Swatidubey, viveksachdeva!

[viveksachdeva]

A.

[pradnya_balvir]

Answer: A

[PratheepArunRaj]

Hello mahimitra98, ajitsa, Akanksha Singh, MaheshSrini, prads, Sathya_Murugaiyan, Swatidubey, viveksachdeva!

Here are the topics to cover for Section 02 (Module 02).

• Integrate Target with Adobe Campaign and AEM.
• A4T
• Experience Cloud Audiences

Go through the attachment and all the links referenced in the attachment. Post your questions and queries to start the engagement.

Thank You, Pratheep Arun Raj B (Arun) | NextRow Digital | Terryn Winter Analytics

[pradnya_balvir]

Thanks @PratheepArunRaj , will go through it.

[PratheepArunRaj]

QUIZ - Week 02:Business Practitioner has activated an Auto-Target activity with Analytics as a reporting source (using A4T). However, the practitioner wants to change the reporting source from Analytics to Target. Which of the following statement is true according to the practitioner's requirement.

A. A4T didn't support Auto-Target activities.

B. Pause the activity, navigate to the goals section, and change the reporting source from Analytics to Target.

C. The reporting source cannot be changed from Analytics to Target or vice versa after an activity has been activated.

D. Change in reporting source as an Analytics is not required since Analytics as a reporting source supports all the metrics as Target does.

[viveksachdeva]

Should be A and C, if multiple answers correct.

Auto Target is not A4T compatible. Moreover once configured you cannot change the reporting resource.

Otherwise just C

[pradnya_balvir]

Hi @viveksachdeva , 

A4T support for Auto-Target activities is now supported for both Platform Web SDK and at.js

Its not supported only with Automated Personalization (AP) activities.

[PratheepArunRaj]

Agree is @pradnya_balvir .

A4T supports Auto-Target activities, so A is not incorrect.

Changing something during the activity; be it the source, experiences, audiences etc., is never an option and should not be done. So, B is incorrect.

Lift & Confidence in Target Reporting is not available for A4T and thus, D is also incorrect.

So, the right answer is C.

Quick hint: If you cannot find the correct answer, exclude the incorrect answers. I often do this during the examination.

[pradnya_balvir]

This is true statement: 

C. The reporting source cannot be changed from Analytics to Target or vice versa after an activity has been activated.

(Reporting Source cannot be changed after activity goes live to keep report consistent)

In this scenario, source change is not required from analytics to target as all Analytics metrics, including calculated metrics, are available in Target with one exception. The calculated metrics for Lift & Confidence are not supported. 

[PratheepArunRaj]

Perfect with clean details! Kudos.