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🗣️ [Mentor Gokul Agiwal] 🌟 Adobe Target Community Mentorship Program 2024 🌟

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Administrator

Hello Team,

Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Gokul (aka @Gokul_Agiwal), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for your Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406)through to the end of the program. 

A little bit about your Adobe Target Community Mentor, Gokul Agiwal:

Amelia_Waliany_1-1714424528662.png

 

Gokul is working with TCS UK and part of TCS Interactive where he is responsible for building future proof digital experience solutions for our clients empowered by the industry leading Adobe Experience Platform and Experience Cloud suite of products and enabled them through ever evolving TCS owned solution accelerators. 

 

 

 

Aspirants mapped to Mentor, Gokul (aka @Gokul_Agiwal

  1. OliviaBreheny
  2. awanishk1743512
  3. Dmytro_Panchenk
  4. ZvoidZ
  5. RavikiranPaturi
  6. ReinaldoNa1
  7. renatobocalini
  8. Subratpalo555
  9. madalavenkat7
  10. VinayC
  11. NamanSa

How to participate 

  1. Aspirants’ goal is to clear their Adobe Target Certification during the duration of the program: April 29th, 2024 – June 2nd, 2024.
  2. Aspirants: Post your Questions in this thread to connect with your Mentor, Gokul (aka @Gokul_Agiwal), and your fellow Aspirant peers.  *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! 

Suggested Next Steps for Aspirants:

  • Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
  • "Like" this thread to confirm your participation in the program
  • Introduce yourself to Gokul and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Target  
  • Post your Questions to this thread as you begin learning more about the Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406)
  • Test your Target knowledge by browsing through the Adobe Target Community Questions and taking your best shot at answering some Qs!
  • Remember that every post / like / comment you make in your contextual thread and in the Target Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links 

We're wishing you all the best as you embark on this learning journey!

 

Cheers, 

Amelia 

Topics

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27 Replies

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Level 3

Hi Gokul and Everyone,

 

My name is Dmytro Panchenko. I live in the US near Philadelphia and work for EPAM Systems doing software projects for its customers. I started as a developer in 2000, then worked as a technical business analyst and technical product owner on Adobe Experience Manager projects. In 2023 I ended up on the bench and decided to learn Adobe Target. Now I am an Adobe Target developer and want to put to system and improve my Adobe Target knowledge. I am glad to participate in this program under your guidance.

 

 

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Community Advisor

Hello Aspirants, 

@OliviaBreheny  @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC 

 

Welcome to this wonderful program. So as next steps - 

  1. Let's introduce yourself. 
  2. Confirm your participation 
  3. Review the study material ( I'll post this in this thread in following weeks) and test your knowledge
  4. Participate in weekly quiz program 
  5. Be Engage and active throughout this program
  6. Get recognition and win exclusive Adobe Swag. 

Let's collaborate and exchange the knowledge and grow together. Looking forward to hear from you soon. 

If you'd like to connect over LinkedIn, here's my profile: https://www.linkedin.com/in/gokul-agiwal

 

Thanks

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Level 2

Hi there, my name is Reinaldo Nani and I want to be part of this program.

 

I am from Brazil, São Paulo capital.

My current job is Activation and Measurement Manager at Koro Creators Martech.

I have an Adobe Certified Professional - Adobe Real-Time CDP Business Practitioner.

Be my guest to follow me https://www.linkedin.com/in/reinaldonani/

 

Best regards.

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Level 2

Hello Everyone! I am Naman Satiya, and I handle Testing and Optimization analysis in MarTech org for Barclays US. Originally from India, I currently reside near Philadelphia, US.

 

This is the first time (in my current role) I'm interacting with Adobe group of products, and I'm super excited to explore them! I've been primarily working on setting up tests and utilizing A4T for analysis. Now I'm curious to dive deeper into implementation principles and exploring more complex functionalities of Target. And what better way to start than this mentorship program!

 

Looking forward to connecting with everyone! Here's my LinkedIn: https://www.linkedin.com/in/satiyanaman

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Level 1

Hello, my name is Olivia

I currently work at Cbus in Melbourne, Australia.

My role is Digital Campaign and personalisation specialist. I am pretty much the only one that uses Adobe Target in my business so it's great to be able to talk to some other people about it. I have been working with Adobe Target for about 4/5 years.

 

https://www.linkedin.com/in/olivia-breheny-409448b5

 

 

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Community Advisor

Hi, I am Vinay Singh Chauhan,
based in GTA, Vaughan, Canada.
I have been leading the web analytics team in Juniper Networks.
I work on tools such as Adobe Analytics, Adobe Launch, Adobe target and Adobe CDP.

I want to be part of this program to get more knowledge and expertise on the the target tool.

Looking forward to connecting with everyone.
Here is my linkedin profile -https://www.linkedin.com/in/vinay-chauhan/

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Level 2

Hello!

Now that we are in the collaboration phase of the program, I was curious about the format - regarding toolkits, mock test options, weekly quizzes, etc.

@Gokul_Agiwal: Would you be able to share more info on what we can expect in the coming weeks?

Thank you!

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Community Advisor

Hi @NamanSa 

Yes, From today you will see the first module in below thread. Stay tune. 

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Level 1

Hello everyone! I am Awanish Kumar, living in the Milton Keynes, UK and work for VML Commerce & Technology.

I am working as an implementation analyst and using Adobe analytics, AAM and Adobe target. It's  been an year since I am working on Adobe Target so I need to accelerate my knowledge and enhanced my profile.

I am glad to participate in this program under your guidance.

Looking forward to connect with everyone!

Here's my LinkedIn:https://www.linkedin.com/in/awanish-kumar-14ba8619/

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Community Advisor

Thanks @awanish Let's collaborate together in coming weeks !

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Community Advisor

Hello Aspirants, 

@OliviaBreheny  @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa 

 

I hope you're well. As starting point, posting the certification link  Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406),  It includes a description of the exam, step-by-step instructions on the certification process and exam objectives and scope. 

 

Sharing the first module - Planning and Strategy 

Here are the topics to cover for Module 01.

    • Set up Account Preferences in Adobe Target
    • Understanding Enterprise User Permissions in Adobe Target
    • Configure Enterprise User Permissions
    • Set up Workspaces in Adobe Target
    • Introduction to Administration Setup
    • Set up Properties in Adobe Target

Please find the attachment which has all the links for reference. Post your queries and be engaged so everyone get the benefit.

Will post a quiz on Sunday. 

 

Thank you. 

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Community Advisor

Hello Aspirants,

@OliviaBreheny  @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa 

Here is the first quiz for Week1

There is requirement to compare two different experience on a page, and then traffic will be redirected to the winner. 

Which type of A/B activity can be used to meet this requirement? 

  1. Manual A/B Test 
  2. Auto-Target
  3. Auto-Allocate 

Reply your answers here with explanation if possible. 

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Level 2

3. Auto-Allocate

Auto-Allocate compares two (or more) different experiences until they they reach statistical significance, then starts redirecting majority of new traffic to the winning experience - thus satisfying our requirements.

 

However, in real life, I would check for some nuances:

  1. Auto-Allocate requires medium-to-high volume for its Algorithm to be efficient. We need to make sure the page is getting the required volume.
  2. If deep statistical analysis is needed to "compare two different experience on a page", Auto-Allocate may not be a good option since it keeps changing the %split.

 

In such scenarios, Manual A/B Test can be used.

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Community Advisor

@NamanSa Yes, Auto Allocate is the right one and nice to have the explanation. 

 

 @OliviaBreheny  @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC  - Please get engaged in weekly quiz session. 

Remember, the most engaged aspirants will receive the Adobe Swag.

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Community Advisor

Hello Aspirants, 

@OliviaBreheny  @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa 

 

Hope Module 1 Planning and Strategy familiarized you with blocks of Target and gave overview of Target application.

 

Please find attached the training material for module 2: Configuring, executing and managing 

 

This module contains 9 sections. All the modules are driven by videos. This is the longest module with all the explanations, so complete this module with more dedication and focus 

  • Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
  • Apply procedures to create an experience using VEC
  • Apply procedures to create an experience using Form-Based Composer
  • Apply procedures to manage experiences within an experience composer
  • Describe the workflow that applies to creating Target Activities
  • Apply procedures to create an A/B test activity
  • Apply procedures to create an XT activity
  • Apply procedures to create an MVT activity
  • Understand how AP is used for solutions
  • Apply procedures to create a Recommendation activity
  • Apply procedures to create an Audience in Target
  • Apply procedures to set Goals and Settings
  • Apply procedures to conduct Activity QA
  • Apply procedures to manage Activities and Audiences within Target

Please refer the attachment and feel free to post your questions. Those who have experience with Target they can easily understand this tutorials. 

 

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Community Advisor

Hello Aspirants, 

@OliviaBreheny  @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa 

 

Here is the question for week2 

In the Visual Experience Composer's, which step allows an Adobe Target BP (Business Practitioner) to set the priority of the activity?

1) Page delivery

2) Targeting 

3) Goals and Setting 

4) Audiences

 

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Community Advisor

@Dmytro_Panchenk Yes, this is the right answer.  Thanks, 

In Adobe Target, each activity has a priority setting that determines the order in which activities are evaluated and served to website visitors. The priority setting ranges from 0 to 999, with 0 being the lowest priority and 999 the highest.

When a visitor arrives on a page where multiple activities are eligible to run, Adobe Target evaluates the activities in order of their priority, starting with the highest priority. The first activity that meets the targeting criteria is the one that is served to the visitor. 

 

Here is the more info. 

How Does Target Assign Priority to Different Activities? | Adobe Target

From exam point of view - please check the scenarios mentioned in above links. 

 

FYI  - @OliviaBreheny  @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa 

 

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Level 2

Hi @Gokul_Agiwal! Had a question around configuration aspect of Target..

As a business user, and looking to grow into Non-Tech business leader, how crucial is it to have an in-depth understanding of Implementation and integration of Target? 

 

Most of the modules on the shared pdf talks about "development" side of things, and I was thinking for someone who wants to delve into A/B Testing and Personalization Strategy & Roadmaps, defining goals and metrics, and Analyzing results and giving recommendations - How important is understanding the Tech-aspect of Target?