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RavikiranPaturi
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How will the IOS 15 update impact Geo Targeting based Personalization
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RavikiranPaturi
- Adobe Target
It has been announced that that IOS 15 update for all apple devices will start masking IP addresses of users and will be compounding those to the nearest iCloud server. There have speculations that it will only be a feature for users who are enabling secure browsing on safari, with an iCloud + subscription. But we can foresee this happening to all users. With over 44% of mobile traffic coming from apple devices, it will be a huge impact on geo based personalization activities. How should one tac...

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Re: Control group in Adobe Target EXT
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- Adobe Target
@mikewebguy - thank you so much for your insight, I did try to use MCID to create an audience group that consisted of people with mcid ending with (0,1) out of all visitors with the anticipation that the mcid is allocated to the site visitors sequentially with the ending digit ranging from 0-9. Turns out that mcid allocation is rather random. But thanks for the idea, i will reach out to my development team to see if they can write any scripts to control group audience.

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- Adobe Target
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Control group in Adobe Target EXT
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- Adobe Target
Hello , I have been working on a personalization use case, for which the audience groups are segmented and shared from audience manager. This was a site level personalization where in the audiences are divided into 5 audience segments. There has been a request to include a 20% control group who are exposed only to default experiences on the website. Any suggestions on how i can create an audience that is only 20% of the entire visitors of the website??

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