It has been announced that that IOS 15 update for all apple devices will
start masking IP addresses of users and will be compounding those to the
nearest iCloud server. There have speculations that it will only be a
feature for users who are enabling secure browsing on safari, with an
iCloud + subscription. But we can foresee this happening to all users.
With over 44% of mobile traffic coming from apple devices, it will be a
huge impact on geo based personalization activities. How should one
@mikewebguy - thank you so much for your insight, I did try to use MCID
to create an audience group that consisted of people with mcid ending
with (0,1) out of all visitors with the anticipation that the mcid is
allocated to the site visitors sequentially with the ending digit
ranging from 0-9. Turns out that mcid allocation is rather random. But
thanks for the idea, i will reach out to my development team to see if
they can write any scripts to control group audience.
Hello , I have been working on a personalization use case, for which the
audience groups are segmented and shared from audience manager. This was
a site level personalization where in the audiences are divided into 5
audience segments. There has been a request to include a 20% control
group who are exposed only to default experiences on the website. Any
suggestions on how i can create an audience that is only 20% of the
entire visitors of the website??