🗣️ [Mentor Kasper Andersen] 🌟 Adobe Target Community Mentorship Program 2024 🌟
Hello Team,
Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Kasper Andersen (aka @kandersen), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for your Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406), through to the end of the program.
A little bit about your Adobe Target Community Mentor, Kasper Andersen:
With a rich background in digital marketing that dates back to the Omniture days, I have been deeply involved with Adobe Target since its inception as Test&Target.
My passion for Adobe Target stems from its unparalleled flexibility and potential; it’s by far my favorite tool in the Adobe stack because it offers limitless opportunities for customization and impact. As a mentor, I aim to empower others with the knowledge and skills to fully leverage Adobe Target.
Aspirants mapped to Mentor, Kasper (aka @kandersen
- designbynumber
- arpitaulak
- cparthasarathy
- JyotiSharmaV
- kannacv
- karangalani
- kmalkari
- lucass24692458
- Payoosni20
- Nidhi_Shastri
How to participate
- Aspirants’ goal is to clear their Adobe Target Certification during the duration of the program: April 29th, 2024 – June 2nd, 2024.
- Aspirants: Post your Questions in this thread to connect with your Mentor, Kasper (aka @kandersen), and your fellow Aspirant peers. *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!
Suggested Next Steps for Aspirants:
Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. "Like" this thread to confirm your participation in the program Introduce yourself to Kasper and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Target Post your Questions to this thread as you begin learning more about the Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406) Test your Target knowledge by browsing through the Adobe Target Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Target Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!
Quick links
We're wishing you all the best as you embark on this learning journey!
Cheers,
Amelia
Topics
Topics help categorize Community content and increase your ability to discover relevant content.
I love that you're chiming in, @BrittUricchio
Thanks everyone for your engagement. The correct answer is A.
Target and the use of VEC has great flexibility in regards to being able to define success metrics that are not tagged by Adobe Analytics.
On a similar note, my personal preference is to keep reporting in Target. Simply because it forces the BP to put in the thoughts of what metrics and segments do i wish to report on, as part of the workflow for creating the test. My experience is that people often get confused when they suddenly have access to all segments and metrics in AA and they tend to forget the main metric they are looking to change with the test.
Module 1 is very much also about calculating the sample size [0, 1] for your tests, which is intertwined with the reporting source you select.
[0] Sample size calculator: https://experienceleague.adobe.com/tools/calculator/testcalculator.html
[1] Great article to understand the different parameters and how they impact the calculation: https://experienceleague.adobe.com/en/docs/target/using/activities/abtest/sample-size-determination
Question for week 2:
What activity type should be used to deliver a temporary promotion banner to all site visitors that clicked through an email campaign?
A) A/B Test
B) Experience Targeting
C) Automated Personalization
@designbynumber , @Payoosni20 Thank you for your engagement and elaborate answers.
You're both correct with selecting B
I had a bonus question in mind in regards to how to achieve this, but @Payoosni20 already gave the details
@designbynumber I love how you're breaking the question down and highlighten the important keywords. There will be questions in the exam that will give you A LOT of information. For those questions, typically 80-90 of the info is irrelevant, so identifying what is important and base your answers on that will get you a long way.
A quick made up example could be something along this: A BP have been in discussions with a Product Manager on a test. The BP initially proposed a simple A/B test by creating variations of the CTA. The Product Manager convinced him to include variations of both banner and CTA. The test has run for expected amount of days but have not yet reached the expected visitors for each offer.
Again, a made up example, so not the best, but point being is that the key take-away is that it has reached expected days, but don't have enough visitors in each offer. Rest isn't relevant.
So identifying key takeaways in the question. If you're still lost, start by ruling out the most obvious answers in order to narrow your options in and increase your chances for selecting the correct one.
Aspirants,
I've received a couple of very relevant questions via private chat, but I think everyone will benefit from them, so I'm taking the liberty to summarize them here
How familiar should i be with the UI/menu structure etc.?
There will be questions related to the menu structure - it isn't critical that you get these right in order to pass the exam. Honestly, i typically fail on these simply because i no longer give it any thoughts what the name of the menu is - i just know where to click to the find the different things.
If you have access to Target spend 10-15 min to get yourself aquatinted with the menu and naming of them. It is relevant for the administration section and the different options under creating an audience.
How complex will the questions be?
This was an example of a question where several options could be correct. In short, the exam is not build to make sure you fail.
I've been part of the process of writing questions for the exam and as part of that process we also review questions where there is a high percentage of people not getting it right, to ensure the questions aren't too confusing.
If you should run into one or two complex questions, these won't be the reason for you failing, if you don't get them right.
If you're completely lost what to answer use this approach:
1. identify the most critical information in the questions and disregard all the other information
2. rule out the answers that most definitely are not correct. If you can rule out 2 answers, you're have 50/50 chance of guessing correct.
Whats the best way to test an activity before pushing it live?
I personally don't like using the activity qa links. I've sometime experienced that they aren't working as expected (in all fairness this is way back when they were initially released), so I'm using an 'old school' approach which conceptually is the same as the qa links
On all clients i work on i create an QA audience. Logic for the audience is: page url contains qa=true
(qa=true can be anything) and then name the audience QA audience or similar.
I then apply this audience to my activity when testing it. This ensures i can push my activity live without risking it being available for visitors to my site. It is only visible for people who know to append ?qa=true to the URL.
Not sure why, but i feel more confident testing my activity by actually having it live, which is why i prefer this approach.
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I love getting questions - if you're up for it, post them here so that everyone benefits from it and can join the conversation. If you prefer a private chat, that is absolutely fine - I'll ensure to update this message if more questions should come up that I feel can benefit the broader audience
Question for week 3
The conversion rate in the results data for an A/B test activity is much lower than expected. A Target Business Practioner must validate the ongoing activity and ensure proper performance. What should the BP do first?
A) monitor data of all live activities
B) end the activity immediately
C) re-examine the activity setup and metrics
D) reduce traffic exposure to 50%
Let me hear your thoughts?
C is spot on. Well done, everyone!
You might be exposed to questions where you feel several of the answer options could be the correct. Typically those are questions related to debugging or validating. In those scenarios, focus on what your first step would be.
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