Adobe Target

Amelia_Waliany · 4/29/24

Hello Team,

Welcome to the Adobe Target Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Target Community Mentor, Gokul (aka @Gokul_Agiwal), who will be here to guide and support you and your peers with your Adobe Target questions as you prepare for your Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406), through to the end of the program.

A little bit about your Adobe Target Community Mentor, Gokul Agiwal:

Gokul is working with TCS UK and part of TCS Interactive where he is responsible for building future proof digital experience solutions for our clients empowered by the industry leading Adobe Experience Platform and Experience Cloud suite of products and enabled them through ever evolving TCS owned solution accelerators.

Aspirants mapped to Mentor, Gokul (aka @Gokul_Agiwal

How to participate

Aspirants’ goal is to clear their Adobe Target Certification during the duration of the program: April 29th, 2024 – June 2nd, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor, Gokul (aka @Gokul_Agiwal), and your fellow Aspirant peers. *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
"Like" this thread to confirm your participation in the program
Introduce yourself to Gokul and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Target
Post your Questions to this thread as you begin learning more about the Adobe Target Business Practitioner Expert Certification (Exam ID: AD0-E406)
Test your Target knowledge by browsing through the Adobe Target Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Target Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Amelia

Gokul_Agiwal · 5/22/24

@Dmytro_Panchenk Yes, this is the right answer. Thanks,

In Adobe Target, each activity has a priority setting that determines the order in which activities are evaluated and served to website visitors. The priority setting ranges from 0 to 999, with 0 being the lowest priority and 999 the highest.

When a visitor arrives on a page where multiple activities are eligible to run, Adobe Target evaluates the activities in order of their priority, starting with the highest priority. The first activity that meets the targeting criteria is the one that is served to the visitor.

Here is the more info.

How Does Target Assign Priority to Different Activities? | Adobe Target

From exam point of view - please check the scenarios mentioned in above links.

FYI - @OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

NamanSa · 5/28/24

Hi @Gokul_Agiwal! Had a question around configuration aspect of Target..

As a business user, and looking to grow into Non-Tech business leader, how crucial is it to have an in-depth understanding of Implementation and integration of Target?

Most of the modules on the shared pdf talks about "development" side of things, and I was thinking for someone who wants to delve into A/B Testing and Personalization Strategy & Roadmaps, defining goals and metrics, and Analyzing results and giving recommendations - How important is understanding the Tech-aspect of Target?

Gokul_Agiwal · 5/31/24

Hi @NamanSa - Again, Nice question.

From my point of view, As a business practitioner (Non tech leader) I would say this much helpful at the time of decision making, implementing right Personalization strategies.

You'll be able to ask the right questions, understand the capabilities and limitations of the platform, and communicate effectively with your technical team.

If you have a basic understanding of Target's implementation, you'll be better equipped to identify and troubleshoot issues that may arise, or at least communicate the problem effectively to your technical team.

Gokul_Agiwal · 5/12/24

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Sharing some more links from experience league that helps everyone for which curated all the courses under Adobe Target.

Experience League | Adobe

Also found one document https://expleague.azureedge.net/pdf/Adobe-Target-Activities-Guide.pdf?fromCourses=true which talks about below - please go through it.

If any questions / queries please reply. Be engaged in this thread so everyone learn together.

Thanks

Gokul_Agiwal · 5/23/24

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Hope you've gone through Module 2 and progressing well.

Here is the Module 3 - Analyzing and Reporting

Define and evaluate report settings to help set the elements that appear in a report
Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
Evaluate and identify common problems associated with A/B testing and how to avoid them
Understand how Automated Personalization Summary reports differ from other reports
Evaluate Experience Performance reports (MVT)
Determine the winning variation based on the observed lift, confidence levels and business objectives

As mentioned, please post any questions you may have related to the module.

Gokul_Agiwal · 5/27/24

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Here is the Question of week3:

An AT BP is looking at site analytics data and sees a high exit rate on a certain web page. Which could be a reason for the high exit rate?

The page is tagged incorrectly, and visitors are leaving.
Visitors are able to fulfill their purpose on the page and leave.
Visitor traffic to the page is very low.

Let me know your answers / thoughts .

Dmytro_Panchenk · 5/27/24

@Gokul_Agiwal, the correct answer is "2" (Visitors are able to fulfill their purpose on the page and leave) if it is a content page. For pages that are part of a flow, like a purchase flow in eCommerce, that's not the case.

NamanSa · 5/28/24

I agree with @Dmytro_Panchenk as well.. For the most general case, logical answer seems to be "Option 2"..

However, there can be a lot of cases where "Option 1" could also lead to high exit rate.. Another POV is the customer isn't actually exiting, but because of incorrect/missing tags, the analytics dashboard shows that exit rate is high..

Gokul_Agiwal · 5/28/24

HI @NamanSa - Yes, logically 2nd option is the right answer however the points you mentioned also correct.

Sometimes, the exit rate high due to inconsistent poor UI, navigational issues, and missing tags too.

NamanSa · 5/28/24

Hello @Gokul_Agiwal and everyone! Had a question regarding any Target activity analysis..

Is there any advantage to using Target as a 'Reporting Source', when A4T is available? Just wondering if there are any use-cases (or edge-cases) when Target dashboarding should be used instead of A4T..

Gokul_Agiwal · 5/31/24

Hi @NamanSa Sorry for the delay. Indeed it's a nice question. The answer is Yes, but it also comes with some drawbacks.

Here are a few key points on the advantages and use cases of using Target as a reporting source instead of Adobe Analytics (A4T):

Real-time Reporting: Target can provide real-time reporting on the performance of your A/B and personalization tests, whereas A4T reports may have a slight delay in data processing and availability.

Ease of Use: Target's reporting interface can be more user-friendly and intuitive for some users, especially those familiar with the Target platform, compared to the more complex A4T reporting in Adobe Analytics.

Specific Metric Tracking: Target's reporting can provide more granular metrics and dimensions specific to the testing and personalization features in Target, such as specific experience and activity performance.

Integrated Experience: Using Target for reporting can provide a more seamless and integrated experience for users who are primarily working within the Target platform for their testing and personalization activities.

Faster Iteration: The real-time reporting in Target can enable faster iteration and decision-making during the testing process, as you don't have to wait for data to be processed in A4T.

However, there are also some potential drawbacks to using Target for reporting:

Limited Flexibility: The reporting capabilities in Target may be more limited compared to the robust and customizable reporting in Adobe Analytics through A4T.

Lack of Integration: Using Target for reporting means the data is siloed within the Target platform and may not integrate as seamlessly with other marketing and analytics tools in your ecosystem.

Data Accuracy: There could be slight differences in data between Target and A4T, so it's important to understand the potential data discrepancies and use the reporting source that best aligns with your overall analytics and reporting needs.

In general, the decision to use Target or A4T for reporting should be based on your specific requirements, such as the need for real-time data, the level of reporting complexity required, and the overall integration with your analytics and marketing stack. Many organizations use a combination of both reporting sources to leverage the strengths of each platform.

NamanSa · 5/31/24

Thank you for the detailed explanation!

I had a follow-up question on "Specific Metric Tracking: Target's reporting can provide more granular metrics and dimensions" - By my first thought, it should seem like A4T should have granular metrics and dimensions since we are integrating Target data with all of Analytics data.. So diving deeper should be more plausible..

What point am I missing here? Can you elaborate a little more on how Target reporting can be better for Specific metric tracking?

Gokul_Agiwal · 5/31/24

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

I hope you're much familiar now with Adobe Target and going through earlier 3 modules. Time passes and we're reaching to final module :

Module 4: Troubleshooting (10%)

Diagnose activity qualification issues
Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
Verify metrics and reporting

Please find the attachment and as mentioned, please post any questions you may have related to the module.

Gokul_Agiwal · 5/31/24

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Here is he question of Week 4:

An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated. What is the minimum permission level required to completed this task?

Approver access
Observer access
Publisher access
No access

NamanSa · 5/31/24

4. No Access.

Target can generate QA URLs (or a URL query string that can be appended, if using FEC) that can used by anyone to preview the new experience..

Gokul_Agiwal · 6/6/24

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

As we're approaching towards the end - I hope you're doing good progress and looking for your certification exam.

Here is the - 50% waiver on exam

Please fill out the form to request a 50% waiver for the exam - link

Please note: Form submissions will only be approved if you're part of the Mentorship Program. Form is accepting responses till 10th June. Exam needs to be booked within a month from the end of the program.

If any questions please reach out.

Gokul_Agiwal · 6/13/24

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

Hope you're well.

Did you avail the offer about your exam? Could you please let us know where you're in your certification journey, any help or support required?

CC: @NimashaJain @Amelia_Waliany

Gokul_Agiwal · 6/17/24

Hello Aspirants,

@OliviaBreheny @awanishk1743512 @Dmytro_Panchenk @ZvoidZ @RavikiranPaturi @ReinaldoNa1 @renatobocalini @Subratpalo555 @madalavenkat7 @VinayC @NamanSa

We are at the finish line for the Mentorship Program 2024. I want to express my gratitude for the fantastic engagement in this thread. Much appreciated.

I wish you good luck.

Please keep me updated with your exams and results. If any help required please reach out here or via DM.

As a final request from you - Please fill out Aspirants Feedback form

(https://forms.office.com/Pages/ResponsePage.aspx?id=Wht7-jR7h0OUrtLBeN7O4UpRc4A5oC1Ijgt8JDXoP-5UMk9C...) to share your thoughts about the mentorship program and me as your mentor.

Best luck and Thank you !!!

CC: @Amelia_Waliany @NimashaJain @Jagpreet_Singh_