Adobe Target

Unlock the full potential of your Adobe Target activities with the Analytics for Target (A4T) panel in Adobe Analytics. This guide walks you through building an A4T table, configuring key metrics, and analyzing results for A/B tests, Auto-Target activities, and more. Learn how to use the standard A4...

In consulting, we frequently face challenges as technology develops and becomes more complex. As technology matures, sometimes there is a greater need to debug and troubleshoot issues that derail expected functionality. It’s one of the most common challenges that we see within consulting, and it’s c...

Ever wanted to make your website personalized for each visitor without slowing it down? That's exactly what we'll achieve by setting up Adobe Target Node SDK in Akamai EdgeWorker. We'll be using something called ODD (On-Device Decisioning) - think of it as having a smart assistant that makes quick d...

Prepare your nerdy questions: the Adobe Target engineering webinar is coming soon!

Sometimes those helpful QA links just don’t work as expected. Instead of constantly resetting and copying them only to find they still aren’t working, save yourself the frustration. Follow this guide for an alternative approach to QA your activity without the hassle.

by @chrismdavis  & @surebee This post is meant to be a companion to a previous post on the impact of third-party cookie deprecation on at.js implementations. With Web SDK (alloy.js) being the future of Adobe Experience Cloud implementations, having a similar guide felt to be beneficial to the Target...

Adobe Target Capabilities#3 of 7 – Auto AllocateAdobe Target offers many different testing & personalization options and sometimes it can be hard to determine which one is the best to use at which time.  I'll attempt to demystify that by posting a 7-article series over several weeks, where I'll brea...

A/B testing is a powerful technique to optimize various aspects of your e-commerce site. Making tweaks to each iteration of an A/B test can result in millions of dollars of revenue for your organization.

Adobe Target Capabilities#2 of 7 – Multivariate (MVT) TestingAdobe Target offers many different testing & personalization options and sometimes it can be hard to determine which one is the best to use at which time.  I'll attempt to demystify that by posting a 7-article series over several weeks, wh...