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Adobe Target offers a path to personalization at scale for Google Optimize customers


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Google has officially announced plans to sunset Google Optimize and Google Optimize 360. As of September 30, 2023, these products will no longer be available and all current customer experimentation activities will end. Google states they decided to invest in other solutions that will be more effective, as many features and services requested did not meet their customer needs for experimentation testing. Now more than ever, personalization can differentiate a brand from the competition when it comes to creating exceptional, relevant customer experiences.