Navigating AEP Limits: What Should I Watch Out For in the Unlimited Version?

[JeanBaro_]

Hey AEP Experts!

Quick question: We’re using the Unlimited version of AEP (CDP, AJO, Analytics), and I’d love to know what HARD (and SOFT) limits I should keep an eye on. Things like:

• API call limits (per minute, day, month)?
• Storage caps?
• Batch or real-time ingestion limits?
• Data retention periods?
• Max profiles, segments, or audiences?
• Event processing limits (events per second)?
• Limits on connectors or data sources?
• Quotas on data exports to destinations?

Also, who in companies like ours is typically responsible for showing me these limits in our instance? Is there an ADMIN or "self-service" tool I can use to check on these myself?

As a solution architect (not an AEP architect, mind you), I’d love to avoid any "surprise limits", anything else I should be mindful of?

Thanks! (Bonus points if you tell me before I hit one of these limits!)

[Parvesh_Parmar · Accepted solution]

Hello @JeanBaro_ ,

Please check the below Real-Time CDP Guardrails . I believe you will get the answer of your question there.

URL: https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/guardrails/overview

AJO: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/get-started/guardrails

Kr,

Parvesh