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Navigating AEP Limits: What Should I Watch Out For in the Unlimited Version?

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Hey AEP Experts!

Quick question: We’re using the Unlimited version of AEP (CDP, AJO, Analytics), and I’d love to know what HARD (and SOFT) limits I should keep an eye on. Things like:

  • API call limits (per minute, day, month)?
  • Storage caps?
  • Batch or real-time ingestion limits?
  • Data retention periods?
  • Max profiles, segments, or audiences?
  • Event processing limits (events per second)?
  • Limits on connectors or data sources?
  • Quotas on data exports to destinations?

Also, who in companies like ours is typically responsible for showing me these limits in our instance? Is there an ADMIN or "self-service" tool I can use to check on these myself?

As a solution architect (not an AEP architect, mind you), I’d love to avoid any "surprise limits", anything else I should be mindful of?

Thanks! (Bonus points if you tell me before I hit one of these limits!)

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1 Accepted Solution

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Correct answer by
Community Advisor

Hello @JeanBaro2 ,

 

 

Please check the below Real-Time CDP Guardrails . I believe you will get the answer of your question there.

URL: https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/guardrails/overview

 

Parvesh_Parmar_1-1727549297536.png

 

 

AJO: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/get-started/guardrails

 

Kr,

Parvesh

 

 

 

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1 Reply

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Correct answer by
Community Advisor

Hello @JeanBaro2 ,

 

 

Please check the below Real-Time CDP Guardrails . I believe you will get the answer of your question there.

URL: https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/guardrails/overview

 

Parvesh_Parmar_1-1727549297536.png

 

 

AJO: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/get-started/guardrails

 

Kr,

Parvesh