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SOLVED

click-to-open rate on report

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Level 2

Hello, i have to modify the delivery summary report by adding a column regarding the click-to-open rate for each email.

 

Is it an existing metric on Adobe Campaign ?

1 Accepted Solution

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Correct answer by
Employee Advisor

Hello,

 

Currently there is an enhancement request under CAMP-32499 for this metric to be included in future reporting.

 

Regards,

Craig

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6 Replies

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Level 2

I have asked Adobe about this before to see if it can be added, but they have not added it. for whatever reason, adobe seems unaware / not interested in adding this metric despite it being one of the key metrics in email marketing.

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Correct answer by
Employee Advisor

Hello,

 

Currently there is an enhancement request under CAMP-32499 for this metric to be included in future reporting.

 

Regards,

Craig

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Employee Advisor

Currently it is in product backlog queue and we do not any release date yet.

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Level 1

Hello together, 

 

is there already an update for the CTO metric in Adobe Campaign?

It seems that it's still not implemented: https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/about-reporting/list-of-co...

 

Best regards, 

Carolin