Query for audience who did not click on an eDM

Forum|Forum|3 months ago
October 22, 2025
1 reply
400 views

Hi,

I would like to query for profiles that received a particular eDM but did not click on any links/buttons within. May I know if there is a way to do that?

Thanks!

Best answer by SatheeskannaK

@lynntcl Yes. You can modify the criteria to mention the delivery id and apply filtering to identify non-click activity by following the "Targeting non-openers in a query activity" section given in the documentation.

https://experienceleague.adobe.com/en/docs/campaign-standard/using/managing-processes-and-data/workflow-use-case/segmentation-targeting/workflow-cross-channel-retargeting

SatheeskannaK

Accepted solution

Community Advisor

@lynntcl Yes. You can modify the criteria to mention the delivery id and apply filtering to identify non-click activity by following the "Targeting non-openers in a query activity" section given in the documentation.

https://experienceleague.adobe.com/en/docs/campaign-standard/using/managing-processes-and-data/workflow-use-case/segmentation-targeting/workflow-cross-channel-retargeting

Thanks, Sathees