We're trying to put together a data dictionary to standardize reporting across all efforts and platforms. I cannot find exact definitions of data fields in the Recipient tracking logs and standard reports.
Can anyone define how these are calculated (i.e. does it include opt-out clicks, mirror clicks, etc.)?
I believe these are the same as above, but sometimes there are insignificant differences, so adding here as well:
Distinct Opens for the population reached in Tracking Indicators Report
Distinct Clicks for the populations reached in Tracking Indicators Report
Is it correct that the @RecipientOpen field is calculated based on the unique clicks?
As any click equals an open ?
I'm asking because I'm currently having an issue where my @TotalRecipientOpen (= total count) is WAY less than my @RecipientOpen (= recipients who have opened). Also when I check the actual tracking logs for opens the number matches the @TotalRecipientOpen and not the @RecipientOpen.
As you can see in the screenshot the @RecipientOpen makes more sense if you look at the number of clicks I have.