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Hello!
We're trying to put together a data dictionary to standardize reporting across all efforts and platforms. I cannot find exact definitions of data fields in the Recipient tracking logs and standard reports.
Can anyone define how these are calculated (i.e. does it include opt-out clicks, mirror clicks, etc.)?
- Recipient Open
- Recipient Click
- I believe these are the same as above, but sometimes there are insignificant differences, so adding here as well:
- Distinct Opens for the population reached in Tracking Indicators Report
- Distinct Clicks for the populations reached in Tracking Indicators Report
Thank you!
Solved! Go to Solution.
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