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Level 2

Hello!

We're trying to put together a data dictionary to standardize reporting across all efforts and platforms. I cannot find exact definitions of data fields in the Recipient tracking logs and standard reports.

Can anyone define how these are calculated (i.e. does it include opt-out clicks, mirror clicks, etc.)?

  • Recipient Open
  • Recipient Click
  • I believe these are the same as above, but sometimes there are insignificant differences, so adding here as well:
    • Distinct Opens for the population reached in Tracking Indicators Report
    • Distinct Clicks for the populations reached in Tracking Indicators Report

Thank you!