Target mapping

[Shruti1]

Hi all,

I am new to adobe campaign..please expalin me what is target mappingg in adobe campaign, why we use it 

please help

[LaurentLam · Accepted solution]

target mapping is the main pillar of Adobe Campaign:
When you query for example a schema called "fruits", Adobe Campaign cannot know by magical trick that the "juice address" for example is the field to be used as the email address to send an email...

Target mapping | Adobe Campaign

there is a classical mapping on nms:recipient as this is the standard table/schema for storing your customers... But it can whatever you want when configuring it correctly