unable to understand integration between adobe target and adobe campaign classic

[Shruti1]

Hello @ParthaSarathy 

@_Manoj_Kumar_ 

I read the documentation...but  unable to und the 

integration between adobe target and adobe campaign classic, as mentioned in adobe documentation,,,,,,,,

For example, you can display different offers for male and female recipients.

Same thing we do using Personalisation block also.then why todo this..

1.why it is required to do integration with adobe target

2.since we are taking audience in adobe target, do we need to do have same customer data in adobe target also

do we need to  create a work in Adobe campaign classic and then segment the data.............

or after adobe campaign to adobe target integration, we need to create work and split the data for male female audience or do we need to just use email delivery acticty and use -Dynamic content served by  Target

Does it solve the purpose

also, what is redirect offer image

[SushantTrimukheD]

Hi @Shruti1.,

Sharing some insights on Adobe Campaign Classic (ACC) integration with Adobe Target:

The integration between Adobe Target and Adobe Campaign Classic allows dynamic, real-time personalization of email content. Instead of relying only on ACC database segmentation, Target rules determine which content or offers are displayed at the moment the email is opened. This is achieved through the use of redirect offers in Target.

Why integrate with Adobe Target?

• Advanced Personalization:
  ACC personalization blocks work at send time using profile data. With Target, content is rendered dynamically at open time, factoring in real-time criteria, richer segmentation, and A/B testing.

• Unified Testing & Optimization:
  Target provides advanced testing, reporting, and optimization capabilities not available in ACC alone. You can also track and analyze reactions like opens and clicks directly in Target.

• Cross-Channel Consistency:
  Since offers and experiences are managed centrally in Target, you ensure a consistent experience across email, web, and other digital channels.

Audience Handling & Data Requirements

• The primary customer profile data remains in ACC. When emails are sent, a link allows Target to leverage this data for real-time personalization.

• You don’t need to replicate your entire customer database in Target. Instead, define audience rules in Target (e.g., “Male” or “Female”), mapped through metadata from ACC.

• Segmentation (such as gender-based content variations) can be handled by Target at open time rather than within ACC workflows.

• For this to work, configure the delivery in ACC to use a dynamic image or offer served by Adobe Target, so that Target decides the content shown to each recipient when they open the email.
  
  
  Thanks
  Sushant Trimukhe

[akshaykapil23]

Hello @Shruti1 ,

Thanks for posting here in the forum ! To answer your querries :

1. 1.why it is required to do integration with adobe target

To optimize your email content, you can create a redirect offer in Adobe Target, then use Adobe Campaign to manage the email offers. For example, you can display different offers for male and female recipients.

Adobe Campaign Classic integrates with Adobe Target to personalize and optimize email content by allowing dynamic, targeted content to be inserted into emails. 

The integration uses shared Adobe Experience Cloud assets, requiring setup with an IMS configuration and the "Integration with the Adobe Experience Cloud" package within Campaign Classic.

Once configured, users can insert dynamic images from Target into emails using the digital content editor or standard editor, with Target then calculating the best version of the content based on pre-defined rules

Steps to Configure the Integration:
1. Install the Integration Package: In Adobe Campaign, install the "Integration with the Adobe Experience Cloud" package to access shared assets and enable the connection.

2. Configure Cloud Services: Navigate to Cloud Services in Adobe Campaign, select Adobe Target, and configure the IMS (Adobe Identity Management System) connection details.

3. Set Campaign Options: Configure the Adobe Target server (TNT_EdgeServer) and organization name (TNT_TenantName) in the Administration > Platform > Options section of Campaign Classic.

Q2. do we need to  create a work in Adobe campaign classic and then segment the data

Ans - Several types of data can be utilized by Adobe Target:

• Data from the Adobe Campaign datamart
• Segments linked to the visitor ID in Adobe Target, if the data used is not subject to legal limitations
• Adobe Target data: user agent, IP address, geolocation data

You may refer to the Adobe documents. This shows all the steps in details - ACC to Target 

Regards

Akshay Kapil