Upload audience to Facebook?

[davidr43688789]

I don't have AAM, but my client does.

How can they create a lookalike audience to customers acquired via a specific landing page? And use either the original audience and/or the lookalike created for targeting in Facebook campaigns.

What settings do they need to use to set this up? What tech documentation can I point them to?

TIA!

Dave

[kumarp68326620 · Accepted solution]

Hi Dave,

I can provide you some information to get started on this. You will need to do two things as listed below:

1. Algorithmic/Look-alike Modeling - It's an AAM feature that you can leverage to create look-alike audience - Here's a link that explains what it is and how to create the look-alike audience - Algorithmic Models

2. Facebook Destination - Create Facebook destination (URL Destination) in AAM to send the audience (audience created via look-alike modeling and/or any other audience/segment) to Facebook for targeting on Facebook. To get the configuration details for the Facebook destination, please reach out to the client care.

Cheers,

Kumar Pritam

[davidr43688789]

Thank you @kumarp68326620 for the quick reply!

For #1 -- it sounds like we can definitely create a lookalike audience in AAM. Thank you for the explaination and link to the algorithmic modeling.

For #2 -- it sounds like you're saying it is possible to use an AAM audience for Facebook campaign targeting. But I can't find any documentation or examples of people doing it. Can you please point me to documentation/examples of how it can be done? Thank you!!

[Gaurang]

Hi Dave,

Thanks for your question! +1 with Pritam's response. It's to the point.

I'm going to explore the "Facebook and AAM integration" with my team and will respond to your query as I gain more insights on this subject.

Thanks.

Gaurang

[davidr43688789]

Thank you Gaurang.

[shweta_singh]

Hi Dave,

There are two ways in which audience manager can integrate with facebook:

1.Using facebook WCA integration.For more information,please refer to doc here:

Facebook WCA Integration

2.Using people based destinations:

https://docs.adobe.com/content/help/en/audience-manager/user-guide/features/destinations/people-base...

People-Based Destinations FAQ

Regards,

Shweta