since ‎07-09-2017
‎10-12-2019
kumarp68326620
Employee
Re: Create an “exclude” data source for Algorithmic (lookalike) modeling?
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Hi Jignesh,Marking a trait as common or rare is what happens behind the scene when the algorithm runs. What we get to see is the list of influential traits after the model has run.Looking at the influential traits list will give you a good insight on which traits are influencing your model and perhaps bringing in more of the users as the look-alike users.There isn't a direct relationship of accuracy with the influential traits. So, I think reviewing the influential traits list and accordingly se...

Views

2.1K

Like

1

Replies

0
Re: Introduce and Express yourself!
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Hello everyone,It's great to be here as part of the Audience Manager community and always happy to contribute and learn.Cheers!Kumar Pritam

Views

13.2K

Likes

0

Replies

0
Re: Create an “exclude” data source for Algorithmic (lookalike) modeling?
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Hi TC,Thanks for your question and I think, you got it right.The algorithm takes care of the commonly occurring traits in the selected data source and these traits are ranked lower. Please check this link for more information on the trait weight - https://marketing.adobe.com/resources/help/en_US/aam/traitweight.htmlCheers,Kumar Pritam

Views

1.7K

Like

1

Replies

0
Re: ID Sync between AAM & Google ADX
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Hi Karthik,Thanks for your question. The ID Sync between AAM and a Partner is first established by Adobe and Partner as part of AAM Partner onboarding process. So, if an ID sync needs to be established between AAM and Google Adx, it has to be done by Adobe and Google.As you would see in the note section of this document - AAM Onboarding Integration Could you please provide more details on the context and the requirement, clarify what you want to achieve here by ID Sync, and what is the basic use...

Views

2.6K

Likes

0

Replies

1
Re: Adobe Audience Manager Virtual Meetup
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Look forward to this.

Views

5.7K

Like

1

Replies

0
Re: Upload audience to Facebook?
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Hi Dave,I can provide you some information to get started on this. You will need to do two things as listed below:1. Algorithmic/Look-alike Modeling - It's an AAM feature that you can leverage to create look-alike audience - Here's a link that explains what it is and how to create the look-alike audience - Algorithmic Models2. Facebook Destination - Create Facebook destination (URL Destination) in AAM to send the audience (audience created via look-alike modeling and/or any other audience/segmen...

Views

1.9K

Like

1

Replies

0
Re: How to use retroactive data in destination publishing?
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Hi Harshit,Yes, the trait will populate when the ID sync happens on the site if it hasn't happened already in the past. The uploaded data will remain in the AAM and currently, there is no purging of data. Even after a month or year, if a user does the id sync on site, the trait will be realized.Cheers!

Views

1.3K

Like

1

Replies

0
Re: How to use retroactive data in destination publishing?
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Hi Harshit,There will be few concepts come into picture here.1. TTL (Time to live) for a trait - The users who are part of a trait will be targetable (can be sent to destination) until trait's TTL (generally, TTL for a trait is set as 120 days, you can change it based on your needs)2. AAM UUID expiration - If the AAM UUID has not expired, the user will be targetable (can be sent to destination). The AAM UUID doesn't expire as long as the user is found on the web properties across AAM customers. ...

Views

1.3K

Likes

0

Replies

0
Re: Clarity required - segment and trait population
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Here's my response to your question.Hi VarunThanks for replying. See my comments belowQuestion 1We have segments in AAM that are based on the following profile merge rule: 'No Authentication Profile' + 'Current Device Profile'The segments are made up of on-boarded traits from our CRM cross device data source (no rule based traits). I would therefore expect the population of these segments to be 0. However we see that these segments are populated. Can you help me to understand this please?Varun (...

Views

1.5K

Like

1

Replies

0
Re: Preferred approach to ingest customer data in Audience Manager
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Hi Harshit,As per my knowledge, the onboarding works via the FTP/S3 bucket that I described earlier.Regarding the "people" tab to onboard file, is this feature already available in AAM or is it a feature to come in future? I am unaware of this. Also, could you please share the post/article on the "people" tab that you are referring to?Cheers,Kumar Pritam

Views

1.7K

Likes

0

Replies

0
Re: Preferred approach to ingest customer data in Audience Manager
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Hi Harshit,I think you are on the right track. If you have already implemented the ID sync as per your link, you are good on the pre-requisite for the CRM onboarding. The other ID sync link that you have shared is another approach to do ID Sync that is file-based ID Sync (less used compared to the ID Sync on the web properties).Here's to give you more details and answer your question.The onboarding process consists of 2 core components:ID synchronization (You seem to have completed this already)...

Views

1.7K

Like

1

Replies

0
Re: Help required to validate Server Side Forwarding in AAM from Adobe Analytics.
Avatar

kumarp68326620

Employee

kumarp68326620
- Adobe Audience Manager
Hi Harshi,Here's how you can validate your SSF implementation:Unlike the client side implementation/integration, server-side integration does not send Analytics data to demdex servers in a separate event call. Instead, there are additional parameters in the Analytics server call, both in the request and in the response.The additional parameters in the Analytics call can be viewed in the Digital Pulse debugger, the network tab of the browser or via a packet sniffer like Charles. The screenshot be...

Views

1.5K

Like

1

Replies

0
Likes given to