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Upload audience to Facebook?

Forum|Forum|7 years ago
May 3, 2018
5 replies
7835 views

I don't have AAM, but my client does.

How can they create a lookalike audience to customers acquired via a specific landing page? And use either the original audience and/or the lookalike created for targeting in Facebook campaigns.

What settings do they need to use to set this up? What tech documentation can I point them to?

TIA!

Dave

Audience Manager

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Best answer by kumarp68326620

Hi Dave,

I can provide you some information to get started on this. You will need to do two things as listed below:

1. Algorithmic/Look-alike Modeling - It's an AAM feature that you can leverage to create look-alike audience - Here's a link that explains what it is and how to create the look-alike audience - Algorithmic Models

2. Facebook Destination - Create Facebook destination (URL Destination) in AAM to send the audience (audience created via look-alike modeling and/or any other audience/segment) to Facebook for targeting on Facebook. To get the configuration details for the Facebook destination, please reach out to the client care.

Cheers,

Kumar Pritam

K

kumarp68326620

Accepted solution

Adobe Employee

Hi Dave,

I can provide you some information to get started on this. You will need to do two things as listed below:

1. Algorithmic/Look-alike Modeling - It's an AAM feature that you can leverage to create look-alike audience - Here's a link that explains what it is and how to create the look-alike audience - Algorithmic Models

2. Facebook Destination - Create Facebook destination (URL Destination) in AAM to send the audience (audience created via look-alike modeling and/or any other audience/segment) to Facebook for targeting on Facebook. To get the configuration details for the Facebook destination, please reach out to the client care.

Cheers,

Kumar Pritam

D

davidr43688789Author

Thank you @kumarp68326620 for the quick reply!

For #1 -- it sounds like we can definitely create a lookalike audience in AAM. Thank you for the explaination and link to the algorithmic modeling.

For #2 -- it sounds like you're saying it is possible to use an AAM audience for Facebook campaign targeting. But I can't find any documentation or examples of people doing it. Can you please point me to documentation/examples of how it can be done? Thank you!!