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Trait creation help


Level 3


Any help to create a trait to identify the user those who accessed our website through mobile browsers & Tablet and not accessed/enrolled Mobile app?

PS: we are capturing the value in eVar to identify those who visited through App for eg: eVarx="Mobile app". Also, service side forwarding enabled to send analytics data to AAM directly

Thanks in advance.

Varun KalraShwetaSingh

2 Replies



Hi muthu1985

We can utilize context data variables to capture app based,mobile browser and tablet user data.The reference values you can collect could be something similar to in image.Your trait expression would look like:






Level 3

ShwetaSingh​ Thanks for the suggestion. as i mentioned earlier, we are collecting the values those who are using our website & mobile app in an eVar.

For website/mobile browser/tablet users


For Mobile App users

s.eVarX="Mobile app";

Can we use this eVar to create a segment something like below. My primary question is to identify the users those who are not using our Mobile app so that we can identify based on the below segment to target them to promote our mobile app via Target. Does it make sense?

c_eVarX == website


x_eVarX == Mobile app