I recently implemented AOR. For specific campaigns, we use more of a pixel approach. Below are some more information from Adobe. We ended primarily going with the required fields.
Click Data
Impression Data
The other portion you will need to do is to have the meta data files for AOR. Below are information on the type of meta data files with their naming convention and the content formatting within each meta data file.
Naming convention for Meta Data file
Content Format for Meta Data File
Hope this helps you move in the right direction. Our hope is to use some of this insight and be able to consider taking the next step to frequency capping. Good luck!
