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JL143
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Joined the community 22-01-2020 4:48:37 PM
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Re: Anyone aware of an AAM > Sprinklr integration?
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- Adobe Audience Manager
We recently switched over to Sprinklr. It would have been nice if there was an OOTB integration pattern. With the market moving to more of a real-time CDP, I wonder if this will even be on the AAM roadmap. I will try to check with our Adobe contacts to see if they have any thoughts/suggestions.

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Re: Audience Optimization Reports - How to enable by campaign ?
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- Adobe Audience Manager
I recently implemented AOR. For specific campaigns, we use more of a pixel approach. Below are some more information from Adobe. We ended primarily going with the required fields. Click DataImpression Data The other portion you will need to do is to have the meta data files for AOR. Below are information on the type of meta data files with their naming convention and the content formatting within each meta data file.Naming convention for Meta Data fileContent Format for Meta Data File Hope this ...

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Re: Customer Data Feed (CDF) - Use Case to Support Implementation
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- Adobe Audience Manager
Thanks for providing your expertise. Some follow-up questions came to mind. It contains the Marketing Cloud ID (MCID) which can be used to analyze the behavior of anonymous site visitors, plus it includes the timestamps. How would you be able to use MCID to identify your anonymous users? Use this information to understand the marketing touch points that precede a person's qualification into a trait. Can you provide an example of how this is done with CDF data?Knowing the effectiveness of our mar...

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Customer Data Feed (CDF) - Use Case to Support Implementation
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- Adobe Audience Manager
As we continue to mature the Audience Manager product with my organization, there was a consideration to use a Customer Data Feed (CDF) from Audience Manager into our central data lake. As I am starting my discovery and reading about CDF, I am intrigued about how best to communicate it to our stakeholders to get their support for this effort. With the additional information Audience Manager is providing for each ID (on an hourly basis) in a CDF, what are the best way to sell CDF to our stakehold...

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Re: [Product Enhancement] Add Capability to Qualify Only Once
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- Adobe Audience Manager
Hi @varunkalra30 , The email campaign is to Sales Force Marketing Cloud. AAM is not sending any batch file to the destination at this moment because we are using it as a real-time audience segmentation into the email journey.

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Re: [Product Enhancement] Add Capability to Qualify Only Once
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- Adobe Audience Manager
@Andrey_Osadchuk We did tried using both frequency and recency. The challenge there is the audience will continue to qualify unless they go back again to disqualify them. Thanks for the suggestion.

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[Product Enhancement] Add Capability to Qualify Only Once
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- Adobe Audience Manager
One popular destination where one of our AAM Segments can qualify into is an email journey campaign. Once AAM qualifies a device into a segment using a combination of web behavior and/or onboarded data points, AAM should send them into the email journey campaign only once. We do not want AAM to continue sending the segment into the email journey on every subsequent page load after initial qualifications. Currently we have an AAM segment qualification based on a set of web behaviors on our digita...

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