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SOLVED

AAM and Safari ITP 2.2 update

Varun_Kalra
Community Advisor
Community Advisor

We need to know if there are any guidelines by Adobe Experience Cloud/AAM on Safari's ITP 2.2?

ITP 2.2 cuts the first-party cookie’s lifespan from seven days to one day. As a result, the first-party cookies that Ad Platforms / DSPs will write because of Partner ID syncs (dpm.demdex.net/ibs:dpid=...) will be deleted after 24 hours. Shouldn't that impact match rates in AAM, if visitors are not visiting websites daily?

Is there any public doc on impact, guidelines and future plans on ITP 2.2 ?

We have this one: https://helpx.adobe.com/au/analytics/kb/adobe-analytics-anditp.html which talks about ITP 2.0 and 2.1 but nothing on 2.2.

1 Accepted Solution
shweta_singh
Correct answer by
Employee
Employee

Hi there,

I am planning to publish a blog stating impacts of ITP2.2. I will share the link for same shortly.

Regards,

Shweta

View solution in original post

15 Replies
shweta_singh
Employee
Employee

Hi Varun,

I have sent a presentation talking about impacts of ITP 2.2 and guidelines to mitigate them separately on your email.Please have look and let us know if any additional information is required.

Regards,

Shweta

michaelp6687157
Level 1
Level 1

Hey Shweta,

We have been investigating this internally too and had a couple of questions. Would it be correct to say that CNAME would only be recommended to be implemented on Safari browsers and we leave all other browsers to the RDC implementation?

The reason for this is that we do not want to limit a clients ability to use Marketplace and 2nd Party Data share and, as far as we understand, a CNAME implementation does not make this possible on any browser.

Regards,

Michael Parker

Andrey_Osadchuk
Community Advisor
Community Advisor

Hi ShwetaSingh ,

Could you please share the presentation if it's possible?

ciderkin77
Level 1
Level 1

Could you please share the presentation with us too? Thanks!

MA1985
Level 2
Level 2

Hi,

Is it possible to share the presentation? If not, would you be able to list out the impacts with the recent changes in ITP/ETP for AAM url?

Thanks

Olivier_Blonste
Level 2
Level 2

Hi Shweta,

Would you be kind enough and also send me this presentation?

Also, to work around ITP, could you please confirm that we need the 2 following:

1. implementation of CNAME

2. visitor ID service v4.3.0 or above

Thank you,

Olivier

shweta_singh
Correct answer by
Employee
Employee

Hi there,

I am planning to publish a blog stating impacts of ITP2.2. I will share the link for same shortly.

Regards,

Shweta

View solution in original post

hugo_louder
Level 1
Level 1
Hi, Could you please share the presentation if it's possible too?
markog24315660
Level 1
Level 1

Hi @shweta_singh,

 

could you share the presentation with me, please?

 

Thanks,
Marko

veerak11174403
Level 1
Level 1

Thanks Shweta, keen to know the impacts

veerak11174403
Level 1
Level 1

Hi Shweta,

Can you send me that PPT as well please?

kempec
Level 1
Level 1

Hello, could you also share the PPT with me as we are also looking into understanding the impact. Thank you!