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What is the math behind the Order Assists metric?

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Level 4

Using the "order assists" metric, I see negative numbers then "infinity." How is this metric to be used? What is the math behind this metric? 

4 Replies

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Community Advisor

I never used Order Assists metric, but the definition says, no. of times a direct channel contributed the journey to a purchase. But not made a purchase. So simply, abandoned purchases from a direct channel.

 

Here you can find more about this metric:

https://experienceleague.adobe.com/docs/analytics/components/calculated-metrics/calcmetric-workflow/...

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Community Advisor

UPDATE: I never used Order Assists metric, but the definition says, no. of times a direct channel or source contributed the journey to a purchase. But not made a purchase. So simply, abandoned purchases from a direct channel.

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Level 4

Thanks @Krishna_Musku . So, this only applies to the direct channel? How about the other channels? 

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Community Advisor

My bad, It's applied to any channel or source. Not only direct channel.