Using the "order assists" metric, I see negative numbers then "infinity." How is this metric to be used? What is the math behind this metric?
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I never used Order Assists metric, but the definition says, no. of times a direct channel contributed the journey to a purchase. But not made a purchase. So simply, abandoned purchases from a direct channel.
Here you can find more about this metric:
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I never used Order Assists metric, but the definition says, no. of times a direct channel contributed the journey to a purchase. But not made a purchase. So simply, abandoned purchases from a direct channel.
Here you can find more about this metric:
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UPDATE: I never used Order Assists metric, but the definition says, no. of times a direct channel or source contributed the journey to a purchase. But not made a purchase. So simply, abandoned purchases from a direct channel.
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Thanks @Krishna_Musku . So, this only applies to the direct channel? How about the other channels?
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My bad, It's applied to any channel or source. Not only direct channel.
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