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Total visitors vs Exit links


Level 1

I'm working on a quarterly report for Jan-March 2020. I would like to highlight exit links for my team members so we can see what at the top sites that are visitors are going.


In my report I used "Exit link Event (e7)" and created a filter to segment by staff type. The metric is 3,674. But for the the quarter I have a total of 2,726 unique visitors. How come the exit link number is higher than the total number of visitors I had to the page for the quarter?


Thanks for any insight you can give.

1 Accepted Solution


Correct answer by
Community Advisor
2 Replies


Correct answer by
Community Advisor

Exit link event is a hit based counter. It's possible that the tracking is set the way that the visitors often click on more than one link.



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