Sample Size Determination for A/B test

[hk17541]

I am trying to find the Adobe white paper which is mentioned as "Sample Size Determination for A/B test" to understand the methodology behind sample size calculator for A/B testing.

[yuhuisg]

Adobe Target provides a sample size calculator: https://experienceleague.adobe.com/tools/calculator/testcalculator.html Are you referring to that?

[hk17541]

Yes - looking for the white paper Adobe is using to calculate sample size calculator.

[yuhuisg]

This help page might be what you're looking for: https://experienceleague.adobe.com/docs/target/using/activities/abtest/sample-size-determination.htm...