I want to score journeys of customer who visit our website, lets say shortest path to reach the application page is 3 step process(3 page) I would define score as sum of deviation rate and exit rate. Deviation rate will capture people who deviated from the path and completed the process in more than...

Thanks @LoveeshK , what would be the ideal way or formula if I would want to define friction score in terms of deviation rate and exit rate. Consider an example: A -> B -> C: Ideal journey A -> B -> D -> C : Deviated Path Can deviation rate be defined as total people following deviated path/ total p...

How can I use the Adobe clickstream data and then run correlation analysis or segmentation to identify factors causing friction?Idea is to define deviation as moving to any path that doesn’t lead to an app start( product application page), I thought of using application page as one focus node and ba...

I want to filter out people who came to the site as a prospect(non-login customers) and then completed an application and then logs in to the site.I was filtering out people who logged in on visit level but later realized what if people logs in after applying for any product.