I am trying to breakdown unique visitors metric for better insights, what metrics or dimensions can I use ?

[arunpa6]

I am trying to breakdown unique visitors metric for better insights, what metrics or dimensions can I use ?

[igupta]

Hey @arunpa6 ,

What kind of insights are you looking for? Sharing few use cases you may utilize-

1. Technological Attributes - You can use any of below dimensions with Unique visitors and visits to see what is your traffic allocation from different devices, browsers, device type etc.

• Mobile device type
• Browser Type
• Browser
• Mobile Device

2. Visitor Demographics - You can use Cities, countries, region reports to see where your users are based.

3. Pages & Site Sections - View what are most/least accessed pages/sections of your website.

4. Customer Loyalty - View what % of your traffic is customer vs. non customer.

5. Custom Events/Dimensions - You can see what actions users are taking based on your custom tracking for example number of users viewing the article vs liking vs. commenting.

6. Flow reports - You can look at funnel fallout for most common/desired paths for your website journeys.

These were few basic ones on the top of my head but you can utilize loads of segmentation, calculated metrics etc. in workspace reports to analyse your user behaviour.

Best,

Isha

[MandyGeorge]

This depends heavily on what you're trying to do. "Better insights" is about as vague as it gets. We don't know anything about your website, it's purpose, the type of customers that visit it, what their goal on the website is.... Without knowing any of that, being able to determine what kind of insights you want to have isn't going to really be useful. Other than traffic by time based dimensions, we don't have any info about what you're looking for.

Can you provide some more information? What are you trying to find out? What type of team is looking for insights (search, marketing, product, etc.)?

What questions are you trying to answer? How people get to your site? What they do on it? What they're buying/looking at/interacting with? 

[Jennifer_Dungan]

I agree, this is a hugely open ended question... Unique Visitors is a standard metric, it can be paired with just about any dimension to provide insights..  

You cannot mix metrics... though, you can create segments based on other metrics (metric X exists, or Metric X is equal to / greater than / less than / etc) and pair that segment with Unique Visitors to identify the number of users that did some other action (like "Unique Visitors that made an Order").

Normally when you create a report, you have an idea about what question you are asking... and we don't know enough about your site to come up with "good questions".

There is also times when you are doing exploratory analytics, but again, it is usually focused around a particular aspect or function of your site that you are really trying to figure out what is happening (maybe some issue, or some information that doesn't make sense and your are trying to figure out what might be leading to those results)...

[Rite18]

@arunpa6  

 considering your business needs or KPI, you can have a unique visitor metric. This is an open question until you know what you are trying to do in terms of a unique visitor metric.

However, the key part is how you get/ generate insight out of it, I would suggest doing funnel/cohort analysis may be a heatmap if anything specific user action 

 

[jeff_bloomer]

@arunpa6 
Simply put, Unique Visitors is not a metric to be "broken down" itself.  Without understanding the business question(s) you would like to understand, everyone who is attempting to answer your question here is literally speculating and/or providing different scenarios.  If that's what you're looking for, then I guess that's what you have found.  However, if you would like a more specific answer, please provide more details.
Thanks!