Running into strange behavior in Reports & Analytics with the Return Visits report returning a significantly lower volume than Visits with Visit Number > 1. This occurs even at the suite level, with no segmentation, just straight up total numbers. And not just by a bit either, the Return Visits report is reporting about 32% fewer visits than using Visit Number > 1. Furthermore, one of the analysts on my team uses the Return Visits report for monthly reports, and this month the Return Visits report started coming back with a much lower number. Specifically, he used the same Return Visits report to pull March 2014 data today, and it was about 30% lower than that same report for March 2014 that he ran earlier this month.
Any insight would be much appreciated!
As per Adobe help, this should be impossible:
Definition of reports
Visit Number: Each visit is assigned a visit number, based on a virtual cookie. Each new visit increments this number by one. The Visit Number report does not include non-cookied visitors.
Return visits: The number of visits where visit number is greater than 1. The Return Visits report includes non-cookied visitors.
- Return Visits is lower than the sum of Visit Number > 1: This comparison is impossible in reporting. All circumstances where visit number > 1 are also counted in the Return Visits report.