We want to change one of our marketing channel name, but are afraid of doing so because we are not sure if it's retroactive. Could you please let me know if we can still see our historical data for the channel if we rename it?
You can rename your marketing channel name to another,All channel name changes are retroactive. However, any rule changes that correspond to the new channel name will only apply going forward—the rules are not applied retroactively. In the case of renaming “Internal” to “Session Refresh” the associated rules and historical data will not be effected.
Hope this helps