Hello Community,
I have a few questions regarding the consolidation of data in Customer Journey Analytics (CJA):
Thank you for your help!
@brian_au
Solved! Go to Solution.
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Hi @DhanA2 , those are great questions! With respect to historical backfills, you do have the option to do a historical backfill. Brian's posts that I'll link below get into more details here. When possible, I'd recommend adding this historic data to allow for year over year or period over period comparisons.
There's a lot of different thoughts and considerations around using data connector or not.
My recommendation would be to avoid using the data connector when possible. Although it speeds the ingestion of data, it also keeps you in a traditional Analytics framework to an extent. Building out a new schema will require more work and validation, but gives you more flexibility. I would recommend reading two of Brian's recent blog posts for more details.
Hello @Josh__Stephens Tagging you here for the above CJA question. I saw your Tuesday Tech Bytes blogs on CJA. So thought you might help @DhanA2 on the above query Thank you!
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Hi @DhanA2 , those are great questions! With respect to historical backfills, you do have the option to do a historical backfill. Brian's posts that I'll link below get into more details here. When possible, I'd recommend adding this historic data to allow for year over year or period over period comparisons.
There's a lot of different thoughts and considerations around using data connector or not.
My recommendation would be to avoid using the data connector when possible. Although it speeds the ingestion of data, it also keeps you in a traditional Analytics framework to an extent. Building out a new schema will require more work and validation, but gives you more flexibility. I would recommend reading two of Brian's recent blog posts for more details.
Thank you for the quick response @Josh__Stephens
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