Track traffic movement across platforms (Website and Mobile APP)

[Rahul_2]

can we track traffic movement across own platforms (website-to-APP and Vice versa)? And while movement how can we retain - 1) ECID and 2) internal and external campaign tracking code?

[bjoern__koth]

@Rahul_2 the ECID is a random value that gets generated and persisted on your device as a cookie.
So, this won't be usable across devices. The internal campaign information is attached to this ECID on Adobe's servers

There is a cross-device tracking feature in AA called Cross-Device-Analytics (or CDA), that requires

• a specific license and AA Ultimate
• a user id that is available on both devices, like a login or CRM ID. This is can then be set up to be used as stitching identifier

https://experienceleague.adobe.com/en/docs/analytics/components/cda/overview