products variable adobe analytics

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prerna
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prerna
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24-06-2021

I'm fairly new to Adobe Analytics and have a basic conceptual query-

 

Since the Products variable is a custom string, how can we define the dimension items?

And, if, we were to pass product id as the leading string in the products variable, is there any way to find out the total of product id's passed? (Considering the case where we are tracking multiple products at once )

 

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amgup
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24-06-2021

@prerna  In addition to @vibhatna  you can either pass the Product name or Product Id in your Products string. So if you are passing Product ID than you can check the 'Product' dimension in the Workspace reports and if you want to pass the product name in Products string than you might need to pass the product id in a separate custom variable (eVar) and then you can use that evar in the reports along with its instances metric to get the counts of the product ids.

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vibhatna
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24-06-2021

@prerna 

Product is passed by implementing s.products. 

Syntax for s.products = Category;Product;Unit;Price

In the syntax above you can pass the category of the Product, Product name, SKU etc.

Example: s.products = Electrical App;Fan;1;20

Here Electrical App is the category and Fan is the product user purchased.

For your reference:
https://experienceleague.adobe.com/docs/analytics/implementation/vars/page-vars/products.html?lang=e...

 

In Analytics UI/workspace you can look for "Product" dimension which is an out of the box dimension. This dimension captures all the Product values passed in the above s.products string.  So "Fan" will go to the Products report, "Electrical App" will to Category report.