Expand my Community achievements bar.

Applications for the 2024-2025 Adobe Analytics Champion Program are open!
SOLVED

More Click-throughs than Visits

Avatar

Level 2

In what case would we have more Click Throughs than Visits? From experience, I know that normally is exaclty the opposite - due to the persistence of the tracking codes there are usually more Visits than Click-throughs. I´m really puzzled. Can anyone help me?tracking-code-click-throughs-vs-visits.PNG

1 Accepted Solution

Avatar

Correct answer by
Employee

Hi,

Click-throughs are incremented for campaign every time a value is set through the hit. So, there is a chance that campaign was set more than once in a Visit and hence in that Visit the count for Click-throughs will more than 1.

This scenario will overall contribute to Click-throughs being more than Visits.

View solution in original post

1 Reply

Avatar

Correct answer by
Employee

Hi,

Click-throughs are incremented for campaign every time a value is set through the hit. So, there is a chance that campaign was set more than once in a Visit and hence in that Visit the count for Click-throughs will more than 1.

This scenario will overall contribute to Click-throughs being more than Visits.