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SOLVED

Marketing Channel Overview Report - First Touch/Last Touch

dolphy5
Level 1
Level 1

I have the Marketing Channel Overview Report set up with rules in the screenshot below, with Facebook.com and Instagram.com being under the "Social Networks - Others". However, I am seeing a "l.instagram.com" conversion (under First Touch and Last Touch) and "m.facebook.com" conversion (under First Touch) both under "Referring Domains" instead of "Social Network - Others".

In addition, the one Referring Domains - "m.facebook.com" First Touch conversion also appears under the Social Networks - Others Last Touch conversion (meaning, the single Facebook conversion was recorded under Referring Domains for First Touch, but then was recorded under Social Networks - Others for Last Touch).   I am very confused as to why these conversions are recorded separately under different channels. Does anyone know why this is happening, or see similar issues?  Thank you!

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1 Accepted Solution
jantzen_belliston-Adobe
Correct answer by
Community Manager
Community Manager

Since this is an older post, I'm assuming you've solved this issue. Incase others find this post, I'll post the link to the documentation below:

https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/marketing-channels-admin.html?la...

View solution in original post

1 Reply
jantzen_belliston-Adobe
Correct answer by
Community Manager
Community Manager

Since this is an older post, I'm assuming you've solved this issue. Incase others find this post, I'll post the link to the documentation below:

https://experienceleague.adobe.com/docs/analytics/admin/admin-tools/marketing-channels-admin.html?la...

View solution in original post