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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.



Level 1

Hi. Can anyone explain what is instances in a layman language.


0 Replies


Community Advisor

Dear Neha,

Kindly go through my blog post on the topic. It has examples and the simple terms to understand Instances.

Blog Link :

Thank You, Pratheep Arun Raj B | Xerago | Terryn Winter Analytics


Community Advisor

It's a counter that gets incremented every time data is received by Adobe Analytics.




Community Advisor


More correctly, hits where values had been set.



"Occurrences" = hits where values had been set or had been set previously and are still persisting.