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SOLVED

Tracking code attribution across multiple marketing channels

zzara
Level 1
Level 1
LastTouchOverride.PNGWe encountered the reporting issue with the tracking code that is attributed to more than 3 different marketing channels simultaneously (see screenshot below). We are particularly confused about the “direct” channel to be #1 ( # of clickthoughs) and how it can be associated at all with a campaign tracking code in the first place. Are we missing something here? Please advise. @y-shishkaLastTouch.PNGMicrosoftTeams-image.png
 

 

Marketing Channels tracking code
1 Accepted Solution
Andrey_Osadchuk
Correct answer by
Community Advisor
Community Advisor

For example, a visitor could come in September via Direct and then in October via an ad campaign (tracking code).

Can you share a screenshot when the Tracking Code is broken down by Last Touch Channel?

View solution in original post

5 Replies
Andrey_Osadchuk
Correct answer by
Community Advisor
Community Advisor

For example, a visitor could come in September via Direct and then in October via an ad campaign (tracking code).

Can you share a screenshot when the Tracking Code is broken down by Last Touch Channel?

View solution in original post

zzara
Level 1
Level 1
I have added Last Touch screenshot to my initial post. Also I have accidentally click on the Correct Answer, please disregard/ignore. Thanks.
Andrey_Osadchuk
Community Advisor
Community Advisor

Open Report Suites > Marketing Channels > Marketing Channel Manager and check what channels have the "Override Last-Touch Channel" option enabled/ disabled. Ideally, share a screenshot.

zzara
Level 1
Level 1

Thanks for your quick reply. I have checked which last-touch channels had the enabled override option, see screenshot above. As you can see, there are two channels (Direct and Session Refresh) are not enabled, but the Direct channel still shows up as #1. @y-shishka 

Andrey_Osadchuk
Community Advisor
Community Advisor

For further investigation check the processing rules.