how to track email opens with adobe analytics

[niranjankpune]

How can we track email opens with adobe analytics? This function is there for google analytics.Do we have this for Adobe Analytics as well?

Thanks for any help in advance..!!!

[TanmayMathur]

Hi, 

Tracking email opens is possible in Adobe Analytics,You would have to include a hardcoded image request in your email. Please go through this article on how you can do it - https://helpx.adobe.com/analytics/kb/sending-image-requests-emails.html

Let me know if this works for you. Thanks!

Tanmay

[niranjankpune]

Hi Tanmay,

I went through this doc. before as well, but is it not that , this will be used only for outlook mails? But if we go for gmail/yahoo etc. !!

[TanmayMathur]

Hi,

let me confirm that for you. Could you also give me some more detail meanwhile, are you adding a campaign link to your email which leads to a landing page in your site? If yes, a good way would be to add a campaign code to your links and then you can track url parameters in analytics. Thanks!

Tanmay

[niranjankpune]

Hi Tanmay,

I amusing that way even what you have mentioned above,but i need to track that the particular mail consisting of the campaign is opened/not opened.

Apart from that how to track this report in analytics after implementing the image request in HTML?

Regards,

Niranjan

[Gigazelle · Accepted solution]

The basic concept is that you're placing an image request in the body of the email. If you're able to load an external image into the email itself, use a hardcoded image request as the source with the variables you want as query string parameters.

Alternatively, Adobe Campaign has the capability to track email opens as well.