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SOLVED

How to find the user gender and age report in sitecatalyst?

hari_prasad_thu
Level 2
Level 2

I would like to pull the age, gender and visitor profile related information, can someone help me how to pull the report for these?

1 Accepted Solution
TanmayMathur
Correct answer by
Level 10
Level 10

Hi Hari,

Adobe Analytics does not track age, gender, etc of visitors as it comes under Personally Identifiable Information. However, you can integrate customer information from other channels and upload them into Analytics as customer attributes. Have a look here - https://marketing.adobe.com/resources/help/en_US/mcloud/attributes.html

Let me know if you have more questions. Thanks!

Tanmay

View solution in original post

2 Replies
TanmayMathur
Correct answer by
Level 10
Level 10

Hi Hari,

Adobe Analytics does not track age, gender, etc of visitors as it comes under Personally Identifiable Information. However, you can integrate customer information from other channels and upload them into Analytics as customer attributes. Have a look here - https://marketing.adobe.com/resources/help/en_US/mcloud/attributes.html

Let me know if you have more questions. Thanks!

Tanmay

View solution in original post

Gigazelle
Employee
Employee

It can also be noted that if your organization's privacy policy permits, you can collect these dimensions in custom variables for use in reporting.