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How to filter on the right hit with sequence segments

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Level 2

Hi there, 

I've an issue I can't solve on Adobe Workspace. Any help would be appreciated!

What I have : 

  • a pageView hit with s.products and prodView event (hit A). 
  • a customLink with a fixed value when a button is clicked (hit B). 

What I want is to segment on all the hits A that are followed by a hit B, in order to seen what products trigger the more use on that button. 

Though I've tried but I can't figure it out with the sequence segments, I can't segment at a hit-level, only at a visit-level and so I get prodViews which are not relevant in my segment. 

Many thanks!

Alex

0 Replies

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Moderator

Dear aduhem,

Tougher ask to be frank. Even if you try to use 'Only before' and 'Only after' sequences together, I don't think it is easier to get the answer you are looking for.

Go through my blog on Sequential Segments (Pageviews between Specific Pages) and try replicating the concepts discussed there. I would try to replicate the scenario from my end on my available time and come back to you if I get any results.

Thank You, Pratheep Arun Raj B (Arun) | NextRow DigitalTerryn Winter Analytics

 

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Level 2

Hi @PratheepArunRaj , 

Many thanks, indeed you have quite complete resources on sequential segments and that'll help me solving some other issues I have - but I can't get it work with this one!

 

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Level 5

This sounds like a prime use case for Attribution IQ, no Segments needed!

In a Freeform table, change the Attribution model of your button click event to "Last Touch | Visit", filter for the button in question (I used "Contact Us" below) and use Product as dimension:

FrederikWerner_1-1650641704063.png

 

This shows the last Product that has been tracked in a Visit before the user clicked the button in question. Attribution IQ is pretty helpful for cases like this, you can read some more examples here if you like.

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Level 2

Hi @FrederikWerner , 

 

Cool to see you here, I often read your content and find it really useful. 

 

Thanks for your answer - it seemed perfect... but did not work in my case. 

I did as you explained, but I can't change the attribution model for "Custom Link Instances" or "Occurences"...

 

In fact, I decided for custom links to stop collecting specific events to them a while ago, because I could create a calculated metric with the specific link name and use it as an event in Workspace. 

 

So in my case, I think the only way is to add an event to that custom link and apply your method (but I would not be able to analyse historical data). 

What are your thoughts ? 

 

Thanks! 

Alex

 

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Level 5

That indeed sounds like a blocker for this approach. As a personal recommendation, it is usually a good idea to create a custom Event with a Processing Rule to fire on every Hit. The event would be something like a "Custom Occurrences" metric that should be equal to Occurrences but allows for Attribution settings, Histograms, etc. All of this would not be retroactive, as you correctly stated.