I have been working in analytics platforms for years, and know what I’m doing in most. I’m currently training to learn Adobe Analytics, and am totally stuck on the following points, so I am going to ask for help from the community. If you are willing to slowly hold my hand and answer more questions than you may want, feel free to read on, if not I totally understand.
1) I am trying to find how "conversions" are set up. I understand Google Analytics conversions, but can't figure out how it's done in Adobe Analytics. I see tons of reports of data being pulled by Adobe Analytics. Is there a specific way these reports are set up? (I am wondering if I have enough "Admin" access to create certain reports).
2) Is there an easy way to see how certain "Conversions" or "Events" are set up? Like for example, if someone hits a target URL, or an event is fired via javascript.
If anyone could help I would greatly appreciate it! Thank you again for your time and I hope to hear from someone soon.