Getting 'None' Marketing Channel Data in Adobe Analytics

[roshang]

Hi everyone,

I am observing a significant volume of data that is being labeled as "None" within the marketing channel category. After closely examining the data and its traffic sources, it becomes clear that a substantial portion of this data is either not specified or belongs to other active marketing channels. 

Are there any problems with our marketing channel rules that might be causing data to appear under the "None" marketing channel?

I have included a few screenshots of the marketing channel rules for your reference.

[FarazHusain]

If the "None" category appears, it usually indicates that the visit does not meet any of the specified rules. This could be due to a direct visit (without a referrer) or an internal visit. Can you re-check that all conditions and query string parameters are included and make sure you aren't missing out on any? This article offers some debugging options to assist with troubleshooting. You might have to troubleshoot and review the rules configured - https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-faq.html?lang=en

[Rajeshwari · Accepted solution]

Hello @roshang,

This processing rules can still be better. However, for now try adding one more rule.

The condition would be 'if query string exist' and pass that data to other campaigns.

guess it will cover all remaining query string which are not defined and those will bucketed as other campaigns.

[Data_Dude_Dolan]

You are most likely missing rules in the processing channels, you could try to readjust in the marketing channel processing rules admin section.

[PadmajaS]

Hi @Data_Dude_Dolan , @roshang, @FarazHusain,  If I break down the marketing channel with marketing channel detail am getting the none value. can you please tell the why it was happening. 

[FarazHusain]

@PadmajaS Have you checked RAW data to see what values in Search Engine you had when the Last Touch Channel set/persisting with Display value?

[PadmajaS]

can you please tell the steps to check

[FarazHusain]

Hey, @PadmajaS, You should check the backend data by pulling a data feed. 

For the marketing channel you should pull the below columns along with the base columns such as pagename, mcvisid, visit_num, visit_page_num, date_time etc, and search_engine columns as well. Then you have to check if the search_engine column has any values or not where the display marketing channel was set (va_instance_event = 1 will tell if a marketing channel was set or not). 

If a search engine is blank, I believe this could be the reason why you see None in Marketing Channel Details.

Furthermore, search engine is populated/captured based on the following criteria -

[PadmajaS]

[PadmajaS]

@FarazHusain , I have break down search engine with last touch channel, getting below data