Getting 'None' Marketing Channel Data in Adobe Analytics

[roshang]

Hi everyone,

I am observing a significant volume of data that is being labeled as "None" within the marketing channel category. After closely examining the data and its traffic sources, it becomes clear that a substantial portion of this data is either not specified or belongs to other active marketing channels. 

Are there any problems with our marketing channel rules that might be causing data to appear under the "None" marketing channel?

I have included a few screenshots of the marketing channel rules for your reference.

[fhusain]

If the "None" category appears, it usually indicates that the visit does not meet any of the specified rules. This could be due to a direct visit (without a referrer) or an internal visit. Can you re-check that all conditions and query string parameters are included and make sure you aren't missing out on any? This article offers some debugging options to assist with troubleshooting. You might have to troubleshoot and review the rules configured - https://experienceleague.adobe.com/docs/analytics/components/marketing-channels/c-faq.html?lang=en

[Rajeshwari · Accepted solution]

Hello @roshang,

This processing rules can still be better. However, for now try adding one more rule.

The condition would be 'if query string exist' and pass that data to other campaigns.

guess it will cover all remaining query string which are not defined and those will bucketed as other campaigns.

[Data_Dude_Dolan]

You are most likely missing rules in the processing channels, you could try to readjust in the marketing channel processing rules admin section.