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A4T Variables in Data Feed

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Level 3

We have our Analtyics for Target data integrated properly but the variables are not available in the data feed that we need to do further analsysis. Is there a way to enable them in the data feed? I've already tried passing their values to an eVar, but the values/counts are never matching.

 

Does anyone have any experience creating a workaround to get A4T variables into a data feed?

 

Much appreciated.

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1 Accepted Solution

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Correct answer by
Level 7

Hi @czmudzin ,

I believe you should be able to extract the A4T data through data feeds using post columns of these fields,

Harveer_SinghGi1_0-1737785799694.png

post_tnt provides information about all tests the visitor has qualified for during the variable’s attribution window, which is 90-days by default.

posts_tnt_action provides information about all tests the visitor is qualified for on that specific hit.

Values in these fields are populated as activityID:experienceID:targettype|event/action, where,

  • activityID: ID for the activity
  • experienceID: ID for the Experience within the activity
  • targettype: 0 for A4T Activities
  • event/action: 0 - experience entrance, 1 - experience visit, 2 - activity impression, 32767 - activity conversion

Rest of the reports available in UI should be available as classifications and not directly available in data feed exports, you can export the classification data for these reports and use it as lookup table for the data feed export. Below is the list of such reports,

Harveer_SinghGi1_1-1737786218183.png

Using the combination of columns in data feed export and reports data in classification export you should be able to get the information that you need.

Cheers!

 

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3 Replies

Avatar

Correct answer by
Level 7

Hi @czmudzin ,

I believe you should be able to extract the A4T data through data feeds using post columns of these fields,

Harveer_SinghGi1_0-1737785799694.png

post_tnt provides information about all tests the visitor has qualified for during the variable’s attribution window, which is 90-days by default.

posts_tnt_action provides information about all tests the visitor is qualified for on that specific hit.

Values in these fields are populated as activityID:experienceID:targettype|event/action, where,

  • activityID: ID for the activity
  • experienceID: ID for the Experience within the activity
  • targettype: 0 for A4T Activities
  • event/action: 0 - experience entrance, 1 - experience visit, 2 - activity impression, 32767 - activity conversion

Rest of the reports available in UI should be available as classifications and not directly available in data feed exports, you can export the classification data for these reports and use it as lookup table for the data feed export. Below is the list of such reports,

Harveer_SinghGi1_1-1737786218183.png

Using the combination of columns in data feed export and reports data in classification export you should be able to get the information that you need.

Cheers!

 

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Level 3

@Harveer_SinghGi1 This is great and thank you for this information! I didn't know it was actually in the data feed already.

 

Is there anymore documentation about these target columns in the data feed?

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Level 7

Hi @czmudzin ,

The closest documentation that I could find is below one that more or less provides the same information that I shared above,

https://experienceleague.adobe.com/en/docs/target/using/integrate/a4t/a4t-faq/a4t-faq-classification...

Other relevant documents for troubleshooting any issues with A4T and data variances that you have mentioned could be below ones,

https://experienceleague.adobe.com/en/docs/target/using/integrate/a4t/troubleshoot-a4t/a4t-troublesh...

https://experienceleague.adobe.com/en/docs/target/using/integrate/a4t/understanding-expected-data-va...

https://express.adobe.com/page/Lo3Spm4oBOvwF/

Cheers!