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display impacts in paid search

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tomorrowt276760
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tomorrowt276760
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08-07-2019

Hi

Via which report can I investigate how my display activity impacts in my paid search demand?

For example, in the example below how do I know that that Display Visits generate a new search demand (and conversions) afterwards in Paid Search?

Annotation 2019-07-08 122259.png

Is there a simple report/view to check this?

Thank you!

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utkarshs675363
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08-07-2019

You may want to breakdown the last touch channel report's Paid line item with 'Marketing Category' and see how the actual paid search has worked for your categories.

Best,

Utkarsh Saran

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Balaji_V
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08-07-2019

Hi

Have you tried Last Touch Channel in details under Display channel and try metric Page view or Visits to avoid confusion