You may want to breakdown the last touch channel report's Paid line item
with 'Marketing Category' and see how the actual paid search has worked
for your categories.Best,Utkarsh Saran
Hi sumank2997425,We do not have a way to delete data which has entered
Analytics. That said, there are some workarounds which sometimes are
suited to specific cases, for example if you have fired some revenue
value which is more than actual conversion, then you may upload a Data
Source file with revenue in negative, so as to reduce the originally
uploaded revenue value.Or, in case of GDPR requests you can delete some
user specific data - if you have mapped it correctly in Experience
Cloud.Howev...
