display impacts in paid search

[tomorrowt276760]

Hi

Via which report can I investigate how my display activity impacts in my paid search demand?

For example, in the example below how do I know that that Display Visits generate a new search demand (and conversions) afterwards in Paid Search?

Is there a simple report/view to check this?

Thank you!

[Balaji_V]

Hi

Have you tried Last Touch Channel in details under Display channel and try metric Page view or Visits to avoid confusion

[utkarshs675363 · Accepted solution]

You may want to breakdown the last touch channel report's Paid line item with 'Marketing Category' and see how the actual paid search has worked for your categories.

Best,

Utkarsh Saran