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e30powar
Level 2
November 23, 2020
Solved

Direct last touch channel with campaign attribution

  • November 23, 2020
  • 1 reply
  • 620 views

We are seeing utm_campaign parameters related to paid campaigns in the drill down for visits from a last touch channel of direct. I read this post https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/marketing-channels-problem/qaq-p/307897 and made sure our direct channel was not set to override which it is not. Should we be seeing paid campaigns in Direct visits?

 

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Best answer by khurshid

This is expected when the expiration of tracking code is not set to number of days. That will cause the tracking code to persist in the next visit even if the visitor arrives using a direct channel. If the expiration is set to visit, I will advise reaching out to Customer Care who will help you review the Marketing Channels and processing rules.

1 reply

khurshid
Adobe Employee
khurshidAdobe EmployeeAccepted solution
Adobe Employee
December 2, 2020

This is expected when the expiration of tracking code is not set to number of days. That will cause the tracking code to persist in the next visit even if the visitor arrives using a direct channel. If the expiration is set to visit, I will advise reaching out to Customer Care who will help you review the Marketing Channels and processing rules.

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