Data-Driven Attribution Model in Workspace

[jaredrandall]

Background: Our team is trying to see if last-click attribution (which we do right now for all our marketing efforts) still makes sense to do as a company. They've plotted an attribution panel in Workspace to study how different attribution models work for different channels but would like to add a data-driven or algorithmic attribution model. I see it in the documentation here: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/attribution/algorithmic...

and here: https://experienceleague.adobe.com/docs/analytics/analyze/analysis-workspace/attribution/models.html.... I was just wondering how to achieve that and create a data-driven attribution model within Adobe Analytics?

[Andrey_Osadchuk · Accepted solution]

The algorithmic attribution model availability depends on the SKU. If you can't see it among other models, you do not have this capability provisioned.

Best wishes,
Andrey Osadchuk | Inspect Launch Implementation, Automate Classifications & Data Sources, Essential Bookmarks

[jaredrandall]

Thank you for the answer, Andrey! How would we enable this capability?

[Andrey_Osadchuk]

I would advise to contact your administrator or Adobe client success manager.

[MaxEvens]

hank you for the answer Andrey. Just to be sure, are we talking about a product SKU? Or something else?

[Andrey_Osadchuk]

Adobe Analytics license

[jantzen_b]

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